About Axiom News

Our Team

Peter Pula, Founder & CEO


Peter Pula has been exploring the pathways to social evolution since founding the Grassroots Review in his hometown of Peterborough in 1992. Since then he has served on the boards of civil society and arts organizations and served as board president on two of them.

He has been actively involved in federal politics and led a corporate communications firm. Axiom News was incorporated under his leadership in 2009 and went on to establish the practice of Generative Journalism in an international arena.
In 2015, Axiom News founded and funded the Peterborough Dialogues in its hometown. The Peterborough Dialogues hosted over 350 deep community dialogues, established and refined hosting arts, and has had lasting impact in the Peterborough community. For this work in community, Peter was awarded the 2017 Brian L. Desbiens Community Service Award by Fleming College after being nominated by his peers and members of the community.

Peter works with persistence in support of deep democracy. He continues to innovate what he calls passionately but lightly-held infrastructure for citizen-led community development. He believes that artfully hosted dialogue and generative media making are together a necessary social innovation best suited to cultivating local-living abundance.

Peter’s experience has made him a suberb dialogue host, newsroom director, team leader, mentor, trainer, and consultant. He can be a supportive force in the cultivation of initiatives in your community, network, or organization.

He has been invited to host dialogues, summits, workshops, and learning circles in Canada, the United States, Belgium, the Netherlands, Germany, and most recently in France.

If you would like to enjoy an exploratory conversation about engaging Peter in appropriate ways to enliven or enlighten your initiatives, you can reach him directly by writing to peter(at)axiomnews.com.


Yvonne Hollandy, Graphic Designer, New Narrative Artist


Yvonne Hollandy has been immersed in generative dialogue and the new narrative arts with Axiom News since 2007. A professional background in graphic design and a life-long love of the arts has provided a solid base for the emergent practices of graphic facilitation, illustration, videography, photography, social media weaving, and creative thinking. She can also be found co-hosting gatherings either in-person or digitally as a Zoom call driver.

Yvonne is most appreciative for the space to learn, connect and grow through her work, and looking forward to the infinite generative possibilities future connections will bring.

Contact Yvonne: yvonne(at)axiomnews.com.


Deron Hamel, Generative Journalist


Deron Hamel came to Axiom News with deep experience as a writer and advocacy journalist. He values the freedom 

he has found at Axiom to pursue his genuine interest in what people are doing. 

“It took me awhile to get accustomed to it. I’m empowered and trusted to find my own way. I invented my own role,” he says.

“We have a supportive team and we can bounce ideas off of each other. I work best with a change of scenery, so I work from home and at the office. It’s great.”

In June 2012, Deron was honoured with Community Living Peterborough’s Media Award of Excellence for articles advocating for the rights of people with developmental disabilities. 

In 2013, Deron’s work with an advocacy agency for people with epilepsy drew attention to a serious medication shortage that put epilepsy sufferers at risk. Collaborating with the agency, he helped provide a communications strategy to alert the epilepsy community, with potentially lifesaving results.

In addition to his work at Axiom, Deron’s writing has appeared in online and print publications in Canada, the United States and the UK, including CBC News, Sun Media, American Metal Market magazine and The Public Ledger.

“I would like to see Axiom News move into new sectors. I’d like to work with more companies doing innovative things,” Deron says.

Contact Deron: deron(at)axiomnews.com.