Stepping Toward Social Evolution

Host Peter Pula looks on as participants engage in an Open Space exercise during a recent Local-Indie Economy dialogue in Peterborough, Ont. (Photo: Yvonne Hollandy)

Stepping Toward Social Evolution

Taking a deep breath at Axiom News

After a couple of decades of doing things a certain way Axiom News is taking a great big in breath and waiting to see what comes.

At its peak the company employed 14 people and maintained offices in three Canadian cities. Serving 27 organizations, corporations and lobby groups by providing generative communications services the company was able to fund the ongoing news coverage presented at

While the desired connection between the clients the company served and the passion it held for stories of social evolution playing out in communities around the world didn’t come together, the Axiom News team had practice field enough to give birth to Generative Journalism.

After years of practice the team was ready to move on and make changes.

Not long ago Michelle Strutzenberger, the company’s leading curator and generative journalist serving the space stepped away from Axiom News to follow her long held dream to author children’s stories. The grace and energy emanating from Michelle in her new path is something beautiful to behold.

Her departure has marked a time to change the place Axiom News takes in the world and how it does its work.

Axiom News has developed deep knowledge through the founding of Generative Journalism, it has founded and sustained Peterborough Dialogues a local initiative in deep citizenship and social evolution and is contributor to the Generative Community, a paper to prepare the way for generative community building.

Two years of intense and pioneering work to bring together the arts of Generative Journalism and deep community-building dialogue have delivered powerful practices and insights.

It would appear the time has come for Axiom News to take a breath, integrate what has been learned, and share it with the world.

In the service of Social Evolution these practices will be shared and developed in and through community.

In the coming weeks, content on the Axiom News site will continue to be light with the exception of blog posts.


It certainly sounds like this is a metamorphic period of time within Axiom’s evolution, Peter. I have full confidence that in seeking this path you and Axiom will arise with exciting new directions, building on what has come before and welcoming that which is now forming on the horizon.I am reminded of something the great Rollo May once wrote in one of my favourite books ‘The Courage to Create.’ “Whereas moral courage is the righting of wrongs, creative courage, in contrast, is the discovering of new forms, new symbols, new patterns on which a new society can be built.” Wishing you and the whole Axiom gang the courage to create that which is needed!    

Writer Bio

Peter Pula's picture
Peter Pula

Peter Pula has been exploring the pathways to social evolution since founding the Grassroots Review in his hometown of Peterborough in 1992. Since then he has served on the boards of civil society and arts organizations and served as board president on two of them.

He has been actively involved in federal politics and led a corporate communications firm. Axiom News was incorporated under his leadership in 2009 and went on to establish the practice of Generative Journalism in an international arena.
In 2015, Axiom News founded and funded the Peterborough Dialogues in its hometown. The Peterborough Dialogues hosted over 350 deep community dialogues, established and refined hosting arts, and has had lasting impact in the Peterborough community. For this work in community, Peter was awarded the 2017 Brian L. Desbiens Community Service Award by Fleming College after being nominated by his peers and members of the community.

Peter works in support of deep democracy and passionately but lightly-held spaces for citizen-led community development. He believes that artfully hosted dialogue and generative media making are together a necessary social innovation for cultivating local-living abundance.

Peter is an artful dialogue host, newsroom director, team leader, mentor, trainer, and consultant. He can be a supportive force in the cultivation of initiatives in your community, network, or organization.

He has been invited to host dialogues, summits, workshops, and learning circles in Canada, the United States, Belgium, the Netherlands, Germany, and most recently in France.

If you would like to enjoy an exploratory conversation about engaging Peter in appropriate ways to enliven or enlighten your initiatives, you can reach him directly by writing to

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