Journalism Archive

OMNI CEO Commends Axiom News for Stories Centred on Quality

OMNI Health Care CEO says articles demonstrate OMNI's contribution to LTC, health-care sectors

Stories demonstrating the quality OMNI Health Care delivers to residents and their families are crucial to meeting the Peterborough, Ont.-based long-term care provider’s mandate, and the OMNIway has been doing just that in 2011, says president and CEO Patrick McCarthy.

Stories of Inclusion from BACI

Strengths, gifts, and possibilities: a different kind of story

As 2011 comes to a close, a reflection on the various aspects of the Stakeholder News service provided by Axiom News to clients in a range of sectors brings to light certain common themes.


Rounding Out a Stakeholder News Service

New strategies couple with old in sharing the Schlegel Villages stories

A more dynamic Stakeholder News service is rounding out for Schlegel Villages, a long-term care and retirement provider with more than 2,500 employees connected to 11 “villages” spread out across southern Ontario.

Stakeholder News Helping Create Culture Through Storytelling

Steeves & Rozema applauds program after 8 months

SARNIA, Ont. - When Steeves & Rozema, a Sarnia, Ont.-based organization with long-term care, retirement-home and property-management divisions launched its Stakeholder News program in late March, CEO John Scotland had one objective for the service in mind: engage staff members and encourage them to share their meaningful stories.

Giving Voice to the Alternative Narrative

The dominant narrative is killing us literally: Peter Block

Most of the work that’s really constructive in the world is held invisible, but there’s a growing field of new journalism that’s changing this, and that is reason for profound hope, says renowned author and consultant Peter Block.

OLTCA Creates Award to Recognize Journalism Excellence

Gilbert Heffern Award honours former director, inspires excellence in long-term care reporting

The Ontario Long Term Care Association (OLTCA) recently announced the establishment of the Gilbert Heffern Award, recognizing journalism excellence in long-term care coverage.

Stories Making Meaning for Staff and Residents

Life-enriching ideas are showcased and sparked

The Ontario Long Term Care Association’s Morning Report news program helps to show how staff members are thinking “outside of the box” to engage residents in relevant and enriching activities, says Pine Villa Nursing Home and New Village Retirement Home recreation and volunteers manager Karen Cerantola.

Axiom Client Uses Stories to Publicize Contest, Engage Staff

McKesson employees submit 122 suggestions for publication name

McKesson’s Enterprise Medical Imaging (EMI) services team is using the news to reach out to employees to name their news program.

Morning Report Strikes Worthy Contrast to Recent Media Coverage

Stories generate invaluable awareness and acknowledgement, Pine Villa manager says

With its steadfast focus on the strengths and successes within long-term care, the Ontario Long Term Care Association’s Morning Report news program is a poignant reminder and counterpoint to some current media coverage on some reported incidents of abuse and quality of care issues.

Story Leads to Surprise Corporate Connections

Article helps share hopes and dreams to finding a cure or control for cystic fibrosis

Darcy Hodgins is the Manitoba regional director for Cystic Fibrosis Canada and president of the Winnipeg chapter, looking to raise money and awareness for the disease whenever possible.