It’s a Thin Rope We Walk Upon Into the Future

Illustration by Yvonne Hollandy.

It’s a Thin Rope We Walk Upon Into the Future

Story by story we thicken the rope: Mara Spruyt

The conversations we have, the stories we collect, one by one, thicken the rope we walk on into the future, says Mara Spruyt, organizational journalist with Kessels and Smit.

In Appreciative Inquiry it is often said that change happens one conversation, one story, at a time.

“Let’s not forget that’s how it works,” says Mara.

For Mara, that’s what generative, organizational journalism (GOJO) is about, sharing one story at a time to bring about change in our lives and organizations.

“People work in organizations and organizations are part of society. So, what we do has an impact on society.”

  “I’m convinced of the importance of thick micro-stories.”

To that end, the more personal a story is the more it contributes to a macro story. You might think that a more personal story, a particular story, is harder to relate to, but it’s not. The more personal a story is, the more it can actually touch others, the more they can relate to it with their own experience.

“I’m convinced of the importance of thick micro-stories,” Mara says.  

Mara begins by asking people in the organizations she works with to identify who has an interesting perspective that should be heard. By noticing someone, appreciating someone, and then inviting them to share their perspective, this begins the story-telling journey on an appreciative foot.

People will feel seen and heard before you even ask a question.

Having begun with an appreciative invitation Mara poses questions like:

  • What’s cooking?
  • Why is that important to you?
  • Looking to the near future, what is it that you would do differently or new?
  • Looking back, what would you want to be the same or what would you do the same?
  • What would you like add to what is happening?
  • What is it that you appreciate and think should be continued?

Generative Journalism is first about being curious, asking questions, and the whole toolkit of journalists. Second, it's about form. In journalism, there's a lot of focus on the product, on the form. The form could be a written word story, magazine, video, or a podcast. This differentiates Generative Journalism from other forms of narrative work, it produces and publishes media. Form makes a story concrete, tangible.

“And for me, that can also be a poem. I know that poets don't consider themselves journalists. Poems are one of the forms that I use. We have podcasts. We have magazines. The form you choose is important in order to learn what's cooking,” Mara says.

Thinking in form is helpful and meaningful and can change the lens a journalist looks through too.

“I put something different on when I have to make a poem. It's a different lens, a different ear than when I make a podcast or when I make a magazine. If you're going to write a poem, you have a different type of attention for what's cooking. You're really looking at what is cooking underneath, like under the water surface,” Mara says.

If you make a magazine, what's cooking becomes about learning from different voices, a collection of stories.

Mara says stories can bring about change on a personal level and on a societal level. It's not necessarily something new, but there's a lot of work to be done in a world that we can contribute to with our experience and our knowledge, as generative, organizational journalists.

“This narrative work has impact because we talk to people as human beings, not only as professionals,” Mary says.

Acknowledgment for the work is needed so it can be more widely practiced.

Story by story we thicken the rope we walk upon into the future.

“Let’s not forget that’s how it works.”

In this podcast Mara tells the story of her journey to generative, organizational journalism. This article is a weaving of some the insights shared during our conversation.

Listen to this and other Axiom News Podcasts on Spotify.

To learn more about Generative Journalism visit the Journalism for Change podcast. Also check out the September 2020 edition of the Appreciative Inquiry Practitioner.



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Writer Bio

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Peter Pula

Peter Pula has been exploring the pathways to social evolution since founding the Grassroots Review in his hometown of Peterborough in 1992. Since then he has served on the boards of civil society and arts organizations and served as board president on two of them.

He has been actively involved in federal politics and led a corporate communications firm. Axiom News was incorporated under his leadership in 2009 and went on to establish the practice of Generative Journalism in an international arena.
In 2015, Axiom News founded and funded the Peterborough Dialogues in its hometown. The Peterborough Dialogues hosted over 350 deep community dialogues, established and refined hosting arts, and has had lasting impact in the Peterborough community. For this work in community, Peter was awarded the 2017 Brian L. Desbiens Community Service Award by Fleming College after being nominated by his peers and members of the community.

Peter works in support of deep democracy and passionately but lightly-held spaces for citizen-led community development. He believes that artfully hosted dialogue and generative media making are together a necessary social innovation for cultivating local-living abundance.

Peter is an artful dialogue host, newsroom director, team leader, mentor, trainer, and consultant. He can be a supportive force in the cultivation of initiatives in your community, network, or organization.

He has been invited to host dialogues, summits, workshops, and learning circles in Canada, the United States, Belgium, the Netherlands, Germany, and most recently in France.

If you would like to enjoy an exploratory conversation about engaging Peter in appropriate ways to enliven or enlighten your initiatives, you can reach him directly by writing to

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